中華傳播學刊 Chinese Journal of Communication Research

December 2015

變革中的新聞媒體

Journalism in Transformation

編輯室報告 / 張玉佩

Editor's Note

專題論文

分析與批判傳統報紙在聚合現象中的角色：以台灣四大報紙集團為例

The Analysis and Critique on the Role of Newspapers through Convergence: A Case Study of 4 Mainstream Newspapers in Taiwan

/ 林照真 Chao-Chen Lin

關鍵字：聚合、跨媒體、新聞、報紙、科技
Keywords：convergence, cross-media, news, newspaper, technology *

變革之舞：傳統媒體《聯合報》導入關鍵績效考核的危機與轉機

The Dance of Change: Traditional Media Group Leads in Key Performance Indicators in Human Resources Management

/ 徐國淦、于俊傑、余鑑 Kuo-kan Hsu, Chin-Cheh Yu & Chien Yu

關鍵字：匯流、組織變革、轉型領導、關鍵績效指標、聯合報
Keywords：convergence, organizational change, key performance indicator (KPI), transformational leadership, the United Daily News Group

運動新聞的國族化：以北平《世界日報》的運動新聞為例，1933 ~ 1935

Nationalization of Sports News: A Case Study on Sports News in the World Daily News, 1933-1935

/ 黃順星 Shun-Shin Huang

關鍵字：運動新聞、通俗報紙、《世界日報》、成舍我
Keywords：sports news, popular press, World Daily News, Cheng She-Wo

新聞教育的危機：中港台新聞系學生的未來職業抉擇

A Crisis of Journalism Education? Career Decisions of Journalism Students in Mainland China, Hong Kong, and Taiwan

/ 張曉、羅文輝、郭佳、汪婧、徐昌鵬、余舒虹、張芳 Xiao Zhang, Ven-Hwei Lo, Jia Guo, Jing Wang, Changpeng Xu, Shuhong Yu, & Fang Zhang

關鍵字：生涯承諾、就業動機、就業意願、新聞專業教育
Keywords：career commitment, job motivation, career decision, professional education

123

一般論文

偶像劇中愛情與性別角色的再現與迷思：以台灣偶像劇的男女主角互動為例

The Representation and Myths of Gender and Romance: A Case Study of Leading Characters in Taiwan’s Trendy Drama

/ 李素月、陳延昇 Shu-Yueh Lee & Yen-Shen Chen

關鍵字：性別角色、刻板印象、偶像劇、愛情迷思
Keywords：gender role, stereotype, trendy drama, love myth

157

跨族群、跨部門合作與賦權：屏東泰武鄉災後重建記錄之個案分析

Covering Postdisaster Reconstruction in an Indigenous Village: Cross-Ethnicity and Cross-Sector Cooperation and Empowerment

/ 洪貞玲 Chen-Ling Hung

關鍵字：災難傳播、社區媒介、莫拉克颱風、跨文化傳播、跨部門合作、賦權
Keywords：community communication, cross-sector cooperation, disaster communication, empowerment, intercultural communication, Typhoon Morakot

197

傳播新視窗

氣候變遷相關政策民意支持的多元面貌

Patterns of Public Support for Policies Related to Climate Change

/ 徐美苓、施琮仁 Mei-Ling Hsu & Tsung-Jen Shih

關鍵字：公眾參與、風險傳播、氣候變遷、電話調查、環境信念
Keywords：public engagement, risk communication, climate change, telephone survey, environmental belief

239