June  2023 43     新聞業的數位轉型：危機、挑戰與解方 Digital Transformation of Journalism: Crises, Challenges and Solutions   編輯室報告 /  黃順星   Shun-Shing Huang Editor's Note 專題論文 導言：數位匯流與新聞重建——產業革新與平台政策的雙重解方 Digital Transformation of Journalism: Crises, Challenges and Solutions / 洪貞玲  Chen-Ling Hung   3 營收破壞，流通依賴：數位平台對臺灣報業與雜誌的經濟衝擊 Revenue Destruction and Distribution Dependency: The Economic Impact of Digital Platforms on Newspapers and Magazines in Taiwan / 劉昌德、蔡蕙如、洪貞玲、張春炎  Chang-De Liu, Hui-Ju Tsai, Chen-Ling Hung, & Chunyen Chang 關鍵字：平台化、媒體產業、新聞出版業、數位平台 Keywords：Platformization, media industry, news publishers, digital platform   7 新聞人創業突圍：五種媒體模式的開創 Taiwanese Experience of News Media Entrepreneurship: The Creation of Five Business Models / 陳順孝  Shun-Hsiao Chen 關鍵字：商業模式、新媒體、新聞創業、精實創業、獨立媒體   57 以公共政策介入手段扶持新聞業存續與發展： 平台問責途徑與公共預算途徑的跨國比較 Policy Approaches to Supporting Sustainable Journalism: An International Comparison of Public Policy Interventions Based on Platform Accountability and Public Expenditure / 羅世宏  Shih-Hung Lo 關鍵字：公共政策介入、公共預算途徑、平台問責途徑、新聞業危機、新 聞業補助政策、新聞議價   93 假訊息管制與言論自由的平衡： 美國網路中介責任的邊界探察與反思 Balance Between Disinformation Regulation and Free Speech: The Legislative Boundaries of the Responsibilities of Online Platform Intermediaries / 盧建誌  Chien-Chih (Jesse) Lu 關鍵字：《通訊端正法》第 230 條、平台責任、言論自由、假訊息、善良撒瑪利亞人   153 一般論文 臺灣 2016 和 2020 年立委選舉中候選人臉書貼文策略的影響 The Impact of Political Candidates’ Facebook Message Strategies During the 2016 and 2020 Legislative Elections in Taiwan / 譚躍、周軒逸、林芮君  Yue Tan, Hsuan-Yi Chou, & Ruei-Jun Lin 關鍵字：自我揭露私生活、社群媒體選戰、情緒傳染、認知處理、廣告 訴求、臉書政治參與行為 Keywords：self-disclosure of private life, social media campaign, emotional contagion, cognitive processing, advertising appeals, political engagement on Facebook   199 臺灣媒體報導新冠肺炎假訊息危機：混合法分析科技防疫之個資、隱私、資安議題 Taiwanese Media Reporting COVID-19 Disinformation Crisis: A Mixed-Method Study of Technological Epidemic Prevention Regarding Health Personal Data, Privacy and Security Issues / 林翠絹  Trisha T. C. Lin 關鍵字：公共衛生危機、內容分析、資安、新冠肺炎、新聞框架分析、隱私 Keywords：public health crisis, content analysis, data security, COVID-19, news framing, data privacy   245

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