楊意菁、徐美苓

Yie-Jing Yang,Mei-Ling Hsu

公眾情境理論 ； 公眾溝通 ； 全球暖化 ； 風險認知 ； 環境風險

situational theory of publics ； public communication ； global warming ； risk perception ； environmental risk

本研究以公關公眾情境理論探討台灣公眾對全球暖化議題認知、資訊尋求以及政策支持等問題，並採用線上問卷調查訪問了1,130位年輕受訪者。研究結果發現，受訪者對於全球暖化議題皆有相當高程度的問題認知，但同時也認為全球暖化問題難以解決。根據複迴歸分析發現，問題限制認知與問題涉入除了可以影響主動資訊尋求，也與問題認知一起扮演政策支持的重要變項。本研究最後也針對不同情境公眾，提出了全球暖化風險溝通的傳播策略。

Based on the situational theory of publics, this study explores the relationships among public recognition problems, information processing, and policy support. An Internet survey was conducted on 1,130 young Taiwanese adults in August 2009. The results showed that the majority of the interviewees could be categorized as constrained behavior publics (i.e., high problem recognition and high constraint recognition). The results of multiple regressions indicated that problem recognition can only predict passive information processing, not active information seeking. The variables of problem recognition and problem involvement can predict active information seeking. In addition, people who are categorized as high problem involvement and low constraint recognition are more supportive of global warming-related policies. The study concludes with suggestions for future studies and risk communication strategies regarding global warming issues.