閱覽人數: 3
December 2011 No. 20

政府、媒體,與置入性行銷

Government, Media, and Product Placement

頁數:181 - 227

作者(中)
李瑛、黃惠萍
作者(英)
Ying Lee & Huiping Huang
關鍵詞(中)
多元文化科學、多元文化教育、《科學小原子》、原住民科學、 電視科普節目
關鍵詞(英)
multicultural science, multicultural education, Little Science Hunters, indigenous science, TV science program
中文摘要
現代科學強調普同性,常忽略社會文化向度。多元文化思潮興起後,帶動原住民及多元文化科學之倡導。本研究從多元文化教育觀點,以原視《科學小原子》為個案,探討原住民科普節目的內容及創製團隊理念。研究發現:
(1) 節目呈現「文化回應」取徑,強調原住民文化認同、傳承與創新,重視原住民族的增能與自信;
(2) 媒體工作者須與不同訊息來源協商,建構節目詮釋理念;科學社群協助轉化及呈現傳統知識中之科學原理,原住民社群則協助傳統知識之再現;及
(3) 節目內容與形式反映創製團隊理念。
英文摘要
Modern science emphasizes universality but often overlooks its social and cultural contexts. The emergence of multiculturalism has created the advocacy of both native and multicultural sciences. Based on multicultural education perspectives, this study analyzes the content of the indigenous TV science program Little Science Hunters, as well as the ideas of its production team. Results show that:
1. The program adopts the “culturally responsive pedagogy” approach, emphasizing indigenous cultural identity, as well as inheritance and innovation of traditional culture. The program aims to empower indigenous people and increase their self-confidence and cultural awareness.
2. The TV production team must negotiate with different informational resources to construct interpretative frameworks of the program. The science group helps to transform and reveal scientific theories embedded in indigenous people’s traditional knowledge, and the indigenous group helps to represent traditional knowledge.
3. The program features generally reflect the ideas of the production team.
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