閱覽人數: 3
December 2011 No. 20

政府、媒體,與置入性行銷

Government, Media, and Product Placement

頁數:117 - 142

作者(中)
翁秀琪
作者(英)
Shieu-Chi Weng
關鍵詞(中)
台灣傳播研究素描、台灣傳播研究變遷
關鍵詞(英)
profile of communication research, development of communication research in Taiwan
中文摘要
本文的核心關懷是:台灣傳播領域學術研究的傳統和基礎是什麼?台灣的傳播研究者過去作了哪些研究?哪些研究又未曾受到重視?論文除針對台灣國家科學委員會傳播學門在1996-2009 年所補助的690件專題計畫進行研究外,並與作者在2000 年所完成的另一個研究的發現進行比較,企圖回答上述問題,並以實證資料呈現台灣傳播研究的歷史與特色。
英文摘要
The core concern of this paper is to explore the following questions. What are the conventions and foundations of communication research inTaiwan? Does Taiwan’s communication research undergo any paradigm shift? Finally, what are these paradigms? Using 690 projects funded by theNational Science Council of Taiwan from 1996 to 2009 as a research sample, this paper draws the profile of communication research in Taiwan and compares it to the research findings of a similar study conducted in 2000. In the 2000 paper, 153 projects funded by the National Science Council of Taiwan from 1984 to 1999 were analyzed.
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