徐美苓

Mei-Ling Hsu

健康傳播、問題導向、理論與實務、跨領域研究

health communication, problem orientation, theory and practice, interdisciplinary research

本文以作者過去15 年曾投入的兩大類型健康傳播研究經驗，一為愛滋病與媒體（傳播），二為健康宣導活動設計與效益評價為例，探討問題導向的研究發想與發展的過程，藉以點出健康傳播跨領域以及理論與實務兼具的特色。作者也以研究過程中的困境與難能可貴的再學習機會，點出健康傳播研究在台灣發展的侷限、契機與提醒。

This paper addresses the problem-oriented nature of the author’s 15-year involvement in health communication research. By describing and analyzing the experiences gained from two types of research (HIV/AIDS and communication, and health campaign design and evaluation), the author discusses interdisciplinary characteristics and the need for integrating theory and practice when conducting health communication research. By highlighting the inevitable dilemmas and invaluable re-learning experiences in research processes, the paper ends with discussions of the limitations, opportunities, and ethical reminders for people interested in conducting research in the field of health communication.