劉蕙苓

Huei-Ling Liu

公共性、市場導向、電視新聞、網路影音

public, market-oriented news, television news, online video

網路影音成為電視新聞素材愈來愈常見,本研究分析 2011 年公共 電視與三家商業電視台晚間新聞內容,發現有線電視晚間新聞每天平 均有 7 ~ 9 則使用網路影音素材新聞,公共電視則非常少;商業電視台 使用的網路影音在軟性新聞、影劇娛樂及人情趣味題材比例較高,且 這些新聞的公共性偏低。進一步進行深度訪談後發現:網路影音已成 為商業電視台省錢方便的影音資料庫,提供另類的素材來源,使電視 增加了更多瑣碎無聊的「他類新聞」(other news)。

The frequent use of online videos, or so called user-generated content, in television news is a controversial topic in Taiwan. In this study, we analyzed the daily evening news content of the Public Television Service (PTS) and 3 commercial television stations. Results reveal that the cable television stations embed online videos in an average of 7-9 news items presented in the daily evening news. The PTS broadcasts fewer online videos. The online videos shown on the commercial television stations cover news categories that are less concerned with public-interest issues. They broadcast more soft news, entertainment news, and human-interest news stories than are shown on the PTS. Using the results of in-depth interviews, we show that online videos have become part of the database of a commercial television station. Online videos originate from an unconventional news source, are cheap, easily accessible, and convenient to add to the news line-up. This study focuses on the value of online videos and the contribution they make to daily news.