詹定宇、龔昶元、金海濤

Ding-Yu Chan, Chang-Yung Kung & Hai-Tao Chin)

菸害相關新聞 ； 內容分析

antismoking related news ； content analysis

本研究以國內三大報紙過去十年期間有關菸害相關議題的報導為分析樣夲，透過內容分析法探討其在報紙新聞中所呈現的風貌。研究結果顯示：(1)刊登數量高峰出現在1997年反菸防治法實施當年；(2)報導類型偏向新聞導向；(3)報導議題以反菸政策的制定實施及防治宣導活動為主；(4)報導型態多出現在硬性新聞版以純新聞的方式呈現；(5)引用消息來源主要來自政府單位、官員及醫療學術單位；(6)報導中性語氣最多(31.2%)，其次為正面(29.9%)及負面(27.1%)。

This study aims to investigate how antismoking and the related issues are presented in the news during the past decade. A content analysis of the 1325 articles related to tobacco related issues, appearing in three newspapers with large circulations in Taiwan, was conducted. Results of the study showed that: (1) the peak appeared when comprehensive antismoking legislation enacted in Taiwan in 1997; (2) Most antismoking related issues coverage were news oriented, (3) The most frequent themes were tobacco legislation and antismoking campaign activities; (4) Most are found in hard news page and presented by pure news style; (5) News sources of the storied centered around government officials, medical experts and scholars; (6) Events that were covered antismoking related issues were as neutral 31.2%), as positive (29.9%) and as negative (27.1%).