閱覽人數: 858
December 2006 No. 10

廣電政策與媒體改造

Broadcasting Policy and Media Reform

頁數:109 - 153

作者(中)
陳彥龍、劉幼琍
作者(英)
Yann-Long Chen & Yu-Li Liu
關鍵詞(中)
台灣公共廣播電視集團 ; 客家電視 ; 原住民電視 ; 數位電視
關鍵詞(英)
Taiwan Broadcasting System ; Hakka TV ; Indigenous TV ; DTV
中文摘要
我國客家、原住民專屬電視頻道先後於2003及2005年7月開播。製播方式是由客家委員會、原住民族委員會編列預算委外製作。這種製播模式,恰與黨政軍退出媒體的改革理念相悖,人才經驗亦無法累積。本文藉國外文獻與經驗、國內訪談、法律分析,評估數位時代客家電視與原住民電視發展的最佳模式。本文建議將客家電視與原住民電視納入台灣公共廣播電視集團,並由其主導營運,是未來發展的最適模式。文末提出四點政策建議,包括全國涵蓋率、提供營運資金、合乎法律規定、維護族群主體性,以作為未來修法的主要依據。
英文摘要
Hakka TV and Indigenous TV were established in 2003 and 2005 respectively and are sponsored by The Council for Hakka Affairs and The Council of Indigenous Peoples. Originally, both government councils outsourced TV stations to produce programs for the two ethnic TV channels; and, each channel was managed jointly by the relevant council and outsourced TV stations. However, this kind of government interference was against the principle of political parties, the government and the military withdrawing their shares from the electronic media. Methods employed by this paper include literature review, in-depth interview, and primary document analysis. It concludes that Hakka TV and Indigenous TV should be included in Taiwan Broadcasting System (TBS) and managed by the Taiwan Public Television Service Foundation on the condition that TBS ensure that these two ethnic TV channels maintain their ethnic autonomy.
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