June  2022
41
 
 
策略傳播
Strategic Communication
 
編輯室報告 /  簡妙如   Miaoju Jian
Editor's Note
專題論文
社群媒體與政治廣告: 分析 2020 年臺灣選舉的臉書政治廣告
Social Media and Political Advertising: Analyzing Political Advertisements on Facebook in the 2020 Taiwan Election
/ 林照真  Chao-Chen Lin
關鍵字:政治廣告、政治行銷公司、演算法、選舉、臉書
Keywords:political advertising, political marketing firm, algorithms, election, Facebook
  3
當理性遇上感性: 情緒導向模式在危機傳播之驗證
When Sense Meets Sensibility: The Empirical Evidence of Emotion-Oriented Pattern in Crisis Communication
/ 姚惠忠、凌儀玲*、鄭皓蔚  Hui-Chung Yao, I-Ling Ling* & Hao-Wei Cheng
關鍵字:公眾怒氣、危機傳播、負面口碑、情緒導向模式、認知導向模式
Keywords:anger, crisis communication, negative word of mouth (NWOM), emotion-oriented patterns, cognitive-oriented patterns
  41
媒體產業購併之策略傳播模式初探: 迪士尼購併皮克斯個案研究
The Probing of Strategic Communication Model of Media Industry Merger and Acquisition: Disney Merged Pixar Case Study
/ 羅旭華  Shi-Hwa Lo
關鍵字:策略傳播、策略傳播特性、策略傳播模式、媒體產業購併、媒體購併動機
Keywords:strategic communication, strategic communication feature, strategic communication model, media industry merger, media merger motive
  73
一般論文
通傳會「法規影響評估」的運作 與限制
Limitations on Regulatory Impact Assessments of the National Communications Commission
/ 曾國峰  Kuo-Feng Tseng
關鍵字:立法品質、法規影響評估、官僚組織、通傳會、專業、獨立自主
Keywords:bureaucracy, independence, NCC, professionalism, quality of legislation, regulatory impact assessment (RIA)
  119
探索新聞記者框架建構過程: 以文創產業報導為例
Exploring Journalistic Frame- Building Process: The Study of News Coverage of Cultural and Creative Industries
/ 劉蕙苓  Heui-Ling Liu
關鍵字:文創產業、框架理論、框架建構、媒介組織常規、新聞價值
Keywords:cultural and creative industries, framing, frame-building, media routine, news values
  165
新聞如何再現老人: 以臺灣《蘋果新聞網》之框架 與內容分析為例
Representations of Older Adults in the News: A News Framing and Content Analysis of Taiwan’s Apple Daily
/ 林怡潔、林璟筠  Yi-Chieh Jessica Lin & Ching-Yun Lin
關鍵字:人口、再現、刻板印象、框架理論、高齡社會
Keywords:population, representation, stereotyping, news framing, aged society
  205
穿梭虛實之間:上班族玩家在線上遊戲的社會資本運作之探討
Between Real and Virtual Worlds: The Social Capital of Online Gaming for Office Workers
/ 黃書瑋  Shu-Wei Huang
關鍵字:上班族玩家、社會資本、第三空間、線上、線上遊戲、線下
Keywords:office worker, social capital, the third place, online, online gaming, offline
  237
書評書介
照見攝影史的陰影與暗角: 評介《現實的探求——臺灣攝影史 形構考》
Illuminating the Shadows and the Dark Corners of the History of Photography
/ 陳佳琦  Chia-Chi Chen
關鍵字:臺灣攝影、歷史形構、檔案、攝影史
Keywords:Taiwanese photography, historical formation, archive, history of photography
  277
前面有路,公共介入: 評介《新聞崩壞,何以民主》
Book Review: Democracy without Journalism? Confronting the Misinformation Society
/ 馮建三  Chien-San Feng
關鍵字:公共服務媒體、市場失靈、美國憲法第一修正案、新聞補助、 積極新聞自由
Keywords:public service media, market failure, First Amendment to the United States Constitution, journalism subsidies, positive press freedom
  301
新聞業的政策思辨與典範轉移: 新聞業危機該救嗎?怎麼救?
Book Review: Saving the Media and Saving the News
/ 羅世宏  Shih-Hung Lo
關鍵字:公共媒體、非營利媒體組織、新聞業政策、新聞業危機、數位平台
Keywords:public media, non-profit media organization, journalism policy, journalism crisis, digital platform
  321
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